Going Mobile: The Secrets Behind the Most Popular Education Apps

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Wednesday, June 8
Breakout Track: 11:00  am - 12:00 pm

Merriam-Webster's Collegiate Dictionary is the most downloaded free reference app in Apple's App Store. Britannica has eight top-selling apps $4.99 each. How did they do it and what are their plans for this exciting yet confusing new platform? Find out in this behind-the-scenes look at mobile content development and marketing.

In this breakout you'll learn what you need to know about taking your content mobile including:

  • How to choose the right developer
  • How to manage the development process
  • Free vs. paid: which is the right choice for you
You'll also get a brief look into the future of this exploding market with a review of what Intel and Apple are doing.

Moderator & Panelist: Michael Ross, Encyclopaedia Britannica

Panelists:
John Morse, Merriam-Webster Inc.
Jason Scott, Prestwick House

Sponsors

Gold

SMART-Logo-and-tagline


Silver

intel

MCH-logo-web

 

Texas Instruments

 

Weekly Reader


Contributing

Academic Benchmarks
Agile
Bottom Line Publishing Services
Evan-Moor Educational Publishers
First Step Advisors
Getty
Prophero
National Geographic Digital Motion

Teacher Created Materials

Victory Productions
Winter Group
Young Digital Planet

Media Partner

Educational Marketer/Simba Information

Sponsorship Opportunities

For more information about exhibit or sponsorship opportunities, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. .

Sponsor or Exhibit

If your company would like to actively participate in the conversation about content and delivery platforms in the education space, there are plenty of opportunities at the 2011 Content in Context Conference, including sponsorship, Exhibit Hall space, and product showcases. Download the 2011 CIC Sponsor Prospectus or contact This email address is being protected from spambots. You need JavaScript enabled to view it. to get on board.