Content in Context 2011

 

Rachel Buchholz
Executive Editor
National Geographic Kids and National Geographic Little Kids

Panelist: A Master Class in Award-Winning Product Development
Wednesday, June 8
11:00 am - 12:00 pm

Rachel Buchholz is the executive editor of National Geographic Kids and National Geographic Little Kids magazines in Washington, DC. In her nearly 11 years editing for the tween market she has learned that dogs love to skateboard, that ghosts live in the White House, that a stack of currency one mile high contains more than 14 million bills, and that if you’re in doubt, run a story about Harry Potter. Buchholz has helped the magazine’s 1.1 million readers set four Guinness World Records, and in the process of collecting large amounts of stuff has talked Cameron Diaz out of her sneakers (Longest Chain of Shoes) and Ben Stiller out of his jeans (Largest Collection of Clothes to Recycle). Previously Buchholz was an editor at Boys’ Life magazine in Dallas, and though she will tell you that she’s originally from Texas, documents reveal that Buchholz actually grew up in Oklahoma.