Neal Goff
President
Egremont Associates
Panelist: You Are Not Steve Jobs: Why You Need Data to Back Up Your Vision
Tuesday, June 7
11:00 am - 12:00 pm
Neal Goff is President of Egremont Associates, LLC, a consultancy that provides marketing and strategic advice to publishers and educational technology companies. Prior to forming Egremont Associates, he was President of the Weekly Reader Publishing Group. In this role, he oversaw Weekly Reader’s 12 classroom magazines, its Curriculum and Custom Publishing businesses, the FactsforLearning database business and Weekly Reader’s other digital activities.
Neal has been in publishing for most of the last three decades, much of that time working in children’s and educational publishing. From 1982 to 1993, he worked at Time Inc., where he held senior positions at Time-Life Books and Book-of-the-Month Club. While there, he led the start-up of Children’s Book-of-the-Month Club, which he managed through its initial launch to profitability. He later became President of Prentice Hall Direct, then the direct marketing division of Simon & Schuster, and President of Scholastic Library (formerly Grolier) Publishing.
Neal graduated from Trinity College in Hartford, CT, and has an MBA from the Columbia Graduate School of Business. He is a former board member of the Association of American Publishers, the Book Industry Study Group, and AuthorHouse, the leading self-publishing company. He currently serves on the Boards of the Association of Educational Publishers and the Urban Education Exchange.
Neal and his wife live in New York City. They have two children.
