Content in Context

Resource Team Appointments

All 2010 Content in Context attendees had the opportunity to make appointments with AEP's Resource Team, giving them 30 minutes of face time with an industry expert. Those who took advantage walked away with real advice they could put into action the second they get back to the office.

Find out more about the 2010 Resource Team members below. Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it. if you're interested in being part of our Resource Team in 2011.
  1. Content, Copyright and Licensing for Multimedia Products - Getty Images – 94% of youth ages 12-17 who have Internet access say they use the Internet for school research*. Today, information resources are evolving at lightning speed. It’s critical for any content provider to build educational materials with enriched media for a more progressive learning experience. Do you know how to get all the content you need for these new platforms? Do you question the cost, licensing rights or business models to monetize this content? Karina Tenaillon and Stuart Braun from Getty Images will help you navigate through this new world of multimedia content. We will work with you to deliver the most innovative and affordable products to give educators the tools to create inspiring work of their own.

    * Pew Internet & American Life Project
  1. Legal - Dorsey & Whitney - Educational publishers face a myriad of legal issues in their operational, content development, marketing, distribution, sales and licensing activities. Jeff Fromm, Co-Head of Dorsey's Educational Publishing,Technology and Services Industry Group and a former corporate General Counsel, will be pleased to discuss generally the issues facing your business and possible ways to address them, whether they involve M&A, equity/debt financing, intellectual property matters, tax issues or, litigation. (Note: due to rules of professional responsibility and avoidance of conflicts of interest, Jeff will not be able to discuss specific legal issues involving confidential information or adverse parties.
  1. Becoming a Digital Organization - Full Potential Associates – Do you have questions about how to become a digitally component organization?  Michael Johnson has been addressing this situation for over 10 years with companies large and small.  Com spend 30 minutes with Michael and learn how to transition from digital being just something else you do to digital being part of everything you do.
  1. Strategic Planning – Casabonne Associates, Inc. - Interactions designed to help companies articulate what it is they face and to help them determine how they want to proceed.  It is all about WHERE YOUWANT TO GO.  There are many roads – which is the best?  (Crystal ball not supplied!)  Speak with Dick Casabonne, experienced publishing executive.
  1. 21st Century Product Development – Educational Systemics – Are you trying to adapt or even reinvent your business in this age of tight school budgets, high stakes assessment, and Web 2.0?  Are you unsure of how to bring your products online while retaining the value of your unique offerings?  Talk with Michael Jay from Educational Systemics about what learners, educators, and school administrators need and want in the 21st Century and how your products and services can address these needs.
  1. Financial Review – Veritas Strategies -  Kevin McAliley believes strong products that give customers an “aha” moment delivered through aggressive sales and marketing is crucial to success in our industry.  He is happy to talk about the components of this formula and how they apply to your business.
  1. Practical Feedback on Marketing Programs/Materials for Your Target Audience – Winter Group - Are you making an impact?  Do your messages have stopping power?  Do your target educators “get” your positioning?  Are you meeting your goals for demand generation, leads, and yes, sales?  Let’s talk about how to talk to your customers including both students and educators in a variety of research settings, to gather meaningful, actionable insights that can help shape products, positioning, pricing and promotions.  Along the way, we will review your current portfolio of marketing materials and provide feedback on messaging, design, targeting strategies, and any other issues attendees would like to address, including the integration of traditional and new media tactics and strategies for incorporating continuous customer feedback.  Attendees should bring any materials they want to review and discuss, or they’re welcome to send us materials in advance, and we will prepare comments in advance.
  1. Product Marketing & Positioning in the Digital Age – Egremont Associates - Neal Goff will speak to you abut upgrading your sales and marketing practices, building strategic relationships and adapting your internal processes and structures as necessary to meet the challenges of the digital age.
  1. Trends In K-12 For Reading, Mathematics & Professional Development Products - Education Market Research - Do you have questions about recent changes in the Reading, Mathematics and/or Professional Development segments of the market?  Would it help you to know what K-12 educators like or dislike about the programs they are using?  Do you need information on which types of products educators say will be in high demand in their schools and districts?  What about educators’ spending plans?  Education Market Research has collected answers to these kinds of questions via large-scale, national surveys of many thousands of educators, and will be sharing the highlights of its most current Reading, Math, and PD surveys with all interested association members.  Bring your questions to Bob Resnick, EMR’s principal researcher, and he will tell you what your customers are thinking, saying, and doing.
 
About the Resource Team

Stuart Braun, Getty Images

  • Senior Sales Manager on Getty's Media team
  • background in footage and music, as well as imagery
  • Can help you build a powerful, flexible, and cost-effective multimedia strategy.

Karina Tenaillion, Getty Images

  • Senior Account Manager focusing on book and educational publishing
  • Has specialized in the textbook and supplementary market for years
  • Understands the evolving content and licensing needs for this market.

Dick Casabonne, Casabonne Associates, Inc.

  • Experienced publishing executive
  • Print and Technology grounded
  • 10 X CEO for companies such as Steck Vaughn, Leap Frog Education Division, Grolier Publishing, and TestU
  • Have led companies of all sizes up to $400 million
  • International experience includes offices in London, Paris, Hong Kong, Sydney, and Toronto
  • Helped to bring many companies public
  • Senior Advisor to Whitestone Communications Inc

Current areas of focus include Strategic Planning and M&A work

Jeffrey A. Fromm, Esq., Dorsey & Whitney LLP

  • Corporate/transactions partner in this AmLaw100 firm
  • More than 20 years’ experience as in-house and outside counsel
  • U.S., international and cross-border experience
  • Significant focus on education industry for last 12 years
  • Involved in founding, building and selling two companies
  • Active manager of a technology venture capital fund
  • Co-Head of Dorsey’s Educational Publishing, Technology and Services Industry Group

With 650 lawyers in 19 offices globally, Dorsey can assist educational publishers with the myriad legal issues they face in their operational, content development, marketing, distribution, sales and licensing activities. As a corporate generalist and transactional attorney, Jeff acts as “quarterback” for his client’s legal matters, including M&A, equity/debt financing, intellectual property, tax and litigation.

Neal Goff, Egremont Associates, LLC

  • 25 years’ experience as a successful marketer and executive in educational and consumer publishing
  • Executive and senior management experience at Weekly Reader Publishing Group, Time, Inc., Prentice Hall Direct, and Scholastic Library
  • Direct marketing
  • E-marketing
  • Digital product development
  • Strategic planning

Neal Goff is currently President of Egremont Associates, LLC.

Michael Jay, Educational Systemics

  • Expertise includes Product Development, Competitive Analysis, Product Positioning, Marketing, and Corporate Structure
  • Over 25 years in education industry with experience at Apple, MediaSeek, Brainium, N2H2, and a diverse list of clients
  • STEM educator, experienced at standards, curriculum, assessment, and technology development and marketing
  • Founder of Mediaseek (correlations) and Educational Systemics, Inc.

With the assistance of his team at Educational Systemics, Inc. Michael supports organizations in creating sustainable solutions with particular focus on instructional resource development, transition from print to electronic media (including business models), improved and ongoing communications with customers, technical standards, curriculum standards, product strategy, and marketing strategy.

Michael Johnson, Full Potential Associates

  • Over 25 years' experience in the education technology marketplace developing and delivering technology solutions for universities, public and school libraries, publishers, and classrooms of all types
  • Founder of Follett Digital Resources and one of the chief architects of Follett Corporation’s digital strategy
  • Focus on helping companies with the transition from print to digital

In 2008, Michael started Full Potential Associates, which is a strategic consulting firm specializing in the blend between education, publishing, and technology.

Kevin McAliley, Veritas Strategies

  • Areas of expertise: general management, product development, mergers & acquisitions, building sales and marketing structures
  • CEO of four educational media companies that came to dominate their market niches under his leadership: Newbridge, Films Media Group, Channel One and Triumph Learning.
  • Companies varied in size from $15 to $115MM in sales

Kevin is a grad of Harvard College and Columbia Business School, and was twice nominated for Emmy Awards for educational TV programs. He consults for Time To Know, the Walt Disney Company, and early stage print and software companies. 

Robert M. Resnick, Ph.D., Education Market Research

  • President and principal researcher for Education Market Research
  • Teaching experience at the middle/junior high, senior high, and college levels
  • Educational publishing experience at McGraw-Hill and Market Data Retrieval
  • Founded EMR, dedicated to K-12 market research publishing and consulting, in 1995

Linda Winter, Winter Group

  • Marketing Communications Planning & Implementation
  • Market Research
  • Brand Development, Messaging, Promotion & Program Development, including Direct Marketing, Exhibit/Event Marketing, Advertising and Integrated Marketing Programs.

Are you making an impact? Do your messages have stopping power? Do your target educators “get” your positioning? Are you meeting your goals for demand generation, leads, and yes, sales? We will review your current portfolio of marketing materials and provide feedback on messaging, design, targeting strategies, and any other issues attendees would like to address. We will also brainstorm with attendees about opportunities and options for 2010-2011 promotions, including the integration of traditional and new media tactics and strategies for incorporating continuous customer feedback.

Attendees should bring any materials they want to review and discuss, or they’re welcome to send us materials in advance and we will prepare comments in advance.
 


Sponsors

Platinum

SMART-Logo-and-tagline

Gold

MDR

Weekly Reader

 

Silver

Texas Instruments

Bronze


 

Contributing

Academic Benchmarks
Evan-Moor Educational Publishers
Getty Images
Intel
National Geographic Explorer
Network for Teaching Entrepreneurship
Pearson Foundation
Teacher Created Materials
Victory Productions
Winter Group
Young Digital Planet

Sponsorship Opportunities

For more information about exhibit or sponsorship opportunities, please contact Jo-Ann McDevitt.

Exhibits & Services

Sponsor or Exhibit

If your company would like to actively participate in the conversation about content and delivery platforms in the education space, there are plenty of opportunities at the 2011 Content in Context Conference, including sponsorship, Exhibit Hall space, and product showcases. Please contact Jo-Ann McDevitt to get on board for next year.